Createing Your Own Website

By Giuseppe Mathis

 MCSE boot camps have its supporters and its detractors. Some people do not understand why you should have to spend money on boot camp when you can get the MCSE study materials yourself at a fraction of the camp price. However, who has the willpower to actually sit through a self-imposed MCSE training? Not too many people! That is what the MCSE boot camps are for.

These boot camps are typically an intense two-week long MCSE training course that prepares you for the MCSE exams. Some companies that conduct boot camps offering Microsoft certification, especially the MCSE, guarantee that you will pass your MCSE exams. If you happen to fail, they will usually issue a voucher to try it again. For many people who attend these MCSE boot camps, it is preferable to have an intense two weeks with little to distract you rather than drawing out the classes for weeks with outside influences like work and family interfering with study time. Sure, being gone for two weeks is a temporary hassle, but you will have your certification in a fraction of the time.

Did you catch the being gone for two weeks bit? You can probably find a boot camp near your home, but most likely you will end up attending an MCSE boot camp away from your home, far enough away where it is not worth it to commute. Two weeks away from home? That doesn’t sound like a picnic! But just think of the rewards you will reap after trudging through all that MCSE training and taking the MCSE exams.

If you are lucky, your company will pick up the tab on your Microsoft certification. Paying on your own is a major investment, usually a few thousand dollars depending on where the location is and if hotel and meals are included in the price. For your money, you will get a tough instructor, an MCSE drill sergeant for lack of a better description. That instructor’s reputation is on the line, so he or she will be motivated to ensure your success. That is why the success rate for these MCSE boot camps is high, in some places as high as 95%!

For your investment, you will have numerous MCSE training sessions in Networking Basics as well as learning about the infrastructure of a network. You will study security design, directories and how to manage Windows network environments. Hands-on training in learning labs with after-hours access for extra practice is the norm. Practice MCSE exams are also given out as a study tool and to also help prepare you for your own test time.

Microsoft certifications are here to stay and the MCSE is a popular avenue to travel. If you have got the time and can swing the cost, MCSE boot camps will definitely give you a boost into a new career.

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The Source For Getting Your Own Personal Website Designed

Part Two For Search Engine Optimization Links

By Erik Hammond

 In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links.

Do not do this to your links.

(1) Placing a form on your site and then allowing anyone to add a link to your site using an automated process. If you do not manually approve these links, well, you are asking for “link problems”. Manually approve these links before posting them. What works, takes work…

(2) Denying a link based solely on a low or non existing PageRank. What a mistake! PageRank is not only outdated, it is also less relevant that it was in the past. As long as it is related to your site, what really matters here, is that the site your are reviewing is indexed or not. That is the key issue, not its popularity. This also applies outside the regular sites circle, to niche directories, smaller engines, etc.

(3) Sites that exchange links with you, but at a later time they do a “nofollow” on your link, or they just simply take it down. That is why you need to check your backlinks periodically to verify the status of these links exchanges.

(4) Sites with faked PageRank. Yes, they are all over. The problem is that you are doing an exchange link or buying a link from a site that doesn’t have the PageRank they claim to (offending domains use a 301 or 302 redirects that point their sites to sites with a high PageRank) and instead getting your genuine PageRank added to them as a trade, or your money.

Considering link exchanges.

This one is not easy, (see above) but also a good way if done right. How? Well, to start look for sites with lots of quality content that is directly related to yours. In this area, articles that are good introductions to your products or services create an opportunity. Focused on your visitors, look for resource pages that would increase their experience. Look for forums that allow actual links to be passed, as there are lots of then available, especially from authority sites, educational and governmental entities. And last, but not least, look for “information paths”, in other words, pages that lead visitors to additional information on a product or service.

Article swapping for links.

This one is very good. When you swap articles with a related site in your industry (for the most benefit) plus you add your own comments (preferably in a different color, hint: blue) to the article you are posting on you site (to avoid duplicate content among other things) this allows you to have additional content on your site, plus the immediate benefit of a properly implemented reciprocal link.

By Utah SEO Jose Nunez

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Google Dance And The Use Of Page Rank

By Erik Hammond

 The update of the Google index is often referred to as the Google dance. For several days when Google is updating their index to include new pages and update their algorithms, search results almost seem to take on a life of their own. High positioned sites have been known to drop into near obscurity while the lesser-judged sites suddenly find themselves careering towards dizzy heights in the rankings. While this phenomenon is usually relatively short lived, lasting only two or three days, many webmasters take it to be a sign of things to come during the next major update.

Spurious Search Engine Results

Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers. It is impossible for Google to update each and every one of these at the same time and it is also impossible for them to alternate between using old data and the new updated data. This leads to some potentially skewed results in their listings. However, these results are not usually indicative of future rankings.

Relying Too Heavily On Toolbar PR

The problem for many webmasters is an over reliance on the toolbar page rank. This is a problem for several reasons. Page rank isn’t the be all and end all of search engine rankings. It is used to determine the weight of an inbound link, meaning that a link from a page with a PR5 is much better than a link from a page with PR2. However, having a PR6 won’t necessarily mean that your site will list above all the PR4 sites on the web.

Relevancy Of Website Content

The logic is fairly simple. The PR of your site is a numerical value determined by numerous factors including the number of inbound links. In no way can this numerical ranking indicate the relevance of your website content when looking at a particular search term. Having a PR6 website does not necessarily mean that your site bears more relevance to a particular term than another website with a PR2. So, as well as the PR of your website, Google must also consider the topic and the content of your site and how relevant this is to the relevant search term.

Toolbar PR Compared To Live PR

Another problem is that the toolbar PR is only updated every three months or so, sometimes longer, sometimes shorter. While you’re seeing that your site only has a PR2 it could be that it actually has a PR closer to 5. Your site will receive the credit from this “live” PR in preference to that of the toolbar PR so don’t panic.

A Final Word On The Google Dance

During the time the Google dance is being completed, the servers located around different data centers are upgrading and updating one at a time. This is why some sites will show spurious results and why some webmasters benefit for a day or two while others lose out. There is absolutely nothing that can be done to prevent this Google phenomenon and there is nothing you can do to hurry the process up. All that is left is to sit back and watch in amazement as the Google index dances.

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