Importance (website design services) of an Online Business Blog
By Max Luke
If you own a small business then you have every reason to start an internet business blog. This is especially true if you have an online retail outlet for your business. Many small business owners have heard about blogging, but they are still unclear about what its benefits are. They view it as just one more thing to keep track of in their already busy schedule. However, it is important to understand that a blog can be the one thing that sets you apart from bigger name competitors.
Today’s small business must be able to connect with its audience in a genuine way. Don’t be fooled into thinking that you are only competing with your competitors’ prices. Your internet business blog lets your customers get to know you on a much more intimate level. Your blog can cover everything from the technical to the inspirational–and anything in between. Your readers will become invested in your business and will look to you for answers in your field. They will begin to regard you as a trustworthy friend as well as a reliable resource for the products and services you offer.
Your blog can also become a treasure trove of research topics, articles, and other information.Your blog will end up being a destination for people searching online for information about your industry. The marketplace today places higher demands on businesses to provide customers with information. In fact, marketing has changed drastically in recent decades to reflect the demand for information by customers. Today’s consumer wants to know everything about the products they’re buying and the companies they are buying from.
Your internet business blog should remain simple and untechnical. If you’ve already got a company website, integrating a blog is a simple matter that will cost you very little. Hiring a professional writer or freelance blogger to assist you in keeping your blog up to date is a great way to ensure it is regularly visted. These are professional writers who can competently write on almost any topic and will be able to help you maintain a viable online presence, along with optimized text that will keep your blog searchable online. There is no doubt that a blog is the best ay a sall company can keep their business flourishing without going overboard on the marketing budget.
Here’s one great example of an Internet Business Blog: Ralf Skirr’s Internet business blog. You can find out more about the creator at this page: About Ralf Skirr
How Mike Dillard Can Help You Profit From Your Network Marketing Recruiting
By Warren Little
There’s a basic truth everyone knows about network marketing; it’s a numbers game. Direct marketing has always been that way. Our success is measured by how well we convert leads to recruits. But even the king of recruiting in network marketing, Mike Dillard, says that posting a 5% conversion rate is high.
Is it possible to monetize the other 95% of traffic to maximize our return on investment?
Mike Dillard says “yes.” In fact, this is a core theme in his Magnetic Sponsoring and Black Belt Recruiting Systems. If you’re going to spend all that money on pay per click campaigns, then it makes sense to squeeze every penny you can out of your advertising budget. It would be nice to generate some hot leads along the way too. Mike Dillard teaches ways to target your marketing campaigns at high quality prospects, and he even shows you how to make a buck or two (or much more) from the ones that get way.
This is where most marketers miss the boat says Mike Dillard. If someone isn’t interested in their network marketing business opportunity, they write them off and move to the next prospect. Mike Dillard would say you might as well leave money on the table.
Autoresponder Email Campaigns are a Great Return On Investment (ROI)
Mike Dillard and takes care of a lot of the work upfront. A pay per click campaign serves to drive prospects to the capture page; the capture page grabs the email address; and an autoresponder does the follow-up. The email follow-up is underestimated by some network marketers. You simply have to follows up when someone leaves their contact information on your the initial capture page. If you don’t, you lose the prospect’s interest.
The autoresponder > takes care of this for you. Once you have set it up with your initial campaign, the autoresponder takes over and generates the follow-up messages each time some one new signs onto your list.
Your emails or newsletters should always be value driven. Fill them with information that will help your prospect solve their biggest challenges. You want them to look forward to receiving the next tips, announcements or how-to edition so they wouldn’t even THINK of hitting the delete button! When you hit the mark, you’ll get prospects calling you every day about your business opportunity.
What About the 95% Who Pass on Your Business Opportunity?
This is still a numbers game. Even with the best copy, capture pages and follow-ups, most campaigns will show a 95% loss rate.
This is the reason to have well placed affiliate links in your follow-up email. Someone, who is not ready for your opportunity, may still be very pleased to buy a book you recommend or other network marketing tools and information products.
Mike Dillard sends his emails with affiliate links to his Black Belt Recruiting Systems system, Magnetic Sponsoring, Building on a Budget, and other affiliates programs he is associated with.
Mike Dillard may not be unique, but you can’t argue with the return on his investment. Better still, it’s highly reproducible. Network marketers are always struggling to find ways to help their team duplicate their business success. Mike Dillard hands over a ready-made, get paid to prospect, marketing system anyone can follow.
To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.
Warren Little is a successful Internet Network Marketing Consultant/Trainer and motivational speaker. His passion is empowering internet marketers to achieve greater levels of success quickly. His “Network Marketing Solutions Newsletter” has become one of most highly subscribed to & recommended training resources.
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