What Are Squeeze Pages And Why Do I need One (website building software)

October 18th, 2009 admin Posted in internet |

By Alfredo Trabulsi

Squeeze Pages. If you still haven’t heard of them up to this day, now you did and you may soon find WHY the majority of of the TOP Internet marketers use them and why you too have to take advantage of them.

But, before me getting into the ins and outs of the WHY’s, I think it’s important for you to grasp what “Squeeze Pages” are thus that you just won’t be lost when reading the remainder of this article.

Thus, with that said, a “Squeeze Page” by definition is merely a *single* net page which has solely 1 purpose, and that is… to capture the Names and Email Addresses of your visitors and/or potential customers.

That is it. You do not wish to have to look any further into it than that.

Now that you are familiar with the *What*, now it is time for the *Why* you must use them.

Well… here it is bluntly. You need to take advantage of “Squeeze Pages” for the reason that they are the ‘tool’ that may build your on-line business targeted *Opt-In* following of subscribers to which you can then sell to over and over again while not spending a single penny on advertising.

How’s that for a WHY answer?

Well, that is just 1 reason. There is more.

What if were to tell you that by merely setting up a “Squeeze Page” you might run your whole on-line store on Auto-Pilot?

I am not kidding here’s WHY.

The other and most essential part of your “Squeeze Page” that I haven’t told you about yet is the *Opt-In* form(that’s where your readers enter their Name and Email Address) and what it’s most important function is.

Your Opt-In form is just a component of what is named an “Autoresponder”.

And an “Autoresponder” is simply a service that will send out a sequence of pre-written emails by you at what ever schedule you choose, to who ever decides to Opt-In for what it’s you are offering.

I sincerely hope this has meaning to you because the facts are, if your not using a “Squeeze Page” to build a list for your online business, then your really not building a business.

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How to improve search engine rankings using affordable optimisation solutions

By Lyz Cordon

Millions of pounds are spent on internet advertising each year. However, many small business owners, having expended money setting up a website, are discovering its harder to generate revenue online than they thought.

Sensible traders are using cheap website optimisation companies to improve traffic and sales. A simple website optimisation report can improve search engine rankings and web site conversion rates a hundred fold, if its well compiled.

Many company websites are owned by offline traders. In other words, people who run a conventional high street business, and have invested in a website to generate extra income - or at least, thats what they were hoping. Unfortunately, many of these websites perform badly in terms of search engine optimisation (SEO) and web site conversion rates.

Site owners can improve search engine rankings dramatically by using the many affordable optimisation solutions on the internet today. These can vary from a simple twenty point website optimisation report, clearly laying out the areas the site needs improvement, to a full overhaul or perhaps even rebuild of the site in question. The latter is not really necessary; if the site owner is able to access their own website, then they are able to improve its performance.

What a good website optimisation report should offer

A good affordable optimisation product will look at all the factors affecting a websites visibility and usability. Visibility means how easy the site is to find, by both potential clients and the search engines. Usability is the ease in which clients can access the site once they are there more importantly, how easy it is for them to make a purchase.

The two things are equally important. No matter how beautifully put together a website is, if it cannot be found easily then it will not attract traffic. Therefore people looking for cheap website optimisation plans should search out those with proof they can improve search engine rankings.

Conversely, no matter how perfect a sites SEO strategy, it is of little use if potential customers dont buy the product once theyve got there. So a website optimisation report should also offer solutions to improve the web site conversion rate (the rate at which browsers are converted to purchasers).

How cheap website optimisation works

When looking for affordable optimisation, its important to choose companies who think as customers do. They should see how easy it is to bring a site to the top of the search engine lists, by tapping in keywords customers would use.

Its amazing how difficult it can be to find even well known websites by tapping in keywords. Owners can improve search engine rankings enormously, simply by rewriting parts of their sites so these keywords are easily found by the search engines.

Website optimisation reports often uncover unprofessional tricks, such as keyword stuffing and irrelevant content. This is the worst way to improve search engine rankings or web site conversion rates. The sites are usually removed from search engine indexes pretty quickly, and sensible customers wont want to shop there anyway.

The author Lyz Cordon is owner of Click2Customer, a site focused on helping companies improve web traffic sales and search engine rankings in an affordable way.

Lyz has over 10 years experience in online marketing and runs a successful web design company. Click2Customer offers affordable, cheap website optimisation through a website optimisation report in easy to understand, jargon-free language.

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